Objective:
Enfuce, a fintech company, aimed to rebrand from a traditional, cold corporate image to one that made their customers and partners feel more connected and valued. Their new focus was encapsulated in the tagline "where happiness is built in."
Enfuce, a fintech company, aimed to rebrand from a traditional, cold corporate image to one that made their customers and partners feel more connected and valued. Their new focus was encapsulated in the tagline "where happiness is built in."
Solution:
At Transmission agency, we helped Enfuce achieve this by adopting a tone of voice that was playful and warm, yet professional. This distinct approach emphasised emotions and heart, setting Enfuce apart from competitors. The rebranding initiative positioned Enfuce as a forward-thinking organisation with a unique and appealing brand identity.
Website: www.enfuce.com
At Transmission agency, we helped Enfuce achieve this by adopting a tone of voice that was playful and warm, yet professional. This distinct approach emphasised emotions and heart, setting Enfuce apart from competitors. The rebranding initiative positioned Enfuce as a forward-thinking organisation with a unique and appealing brand identity.
Website: www.enfuce.com
This is a case study I edited which highlights the rebranding:
Branding Visual Language:
These are some of the motion branding assets I developed with Timothy Simon, Head of Motion at Transmission. Our objective was to evoke a 'happy' feeling through motion. We established a visual language focused on smooth, calm, and deliberate movement. The logo transitions seamlessly with a hand-drawn style. The aurora background drifts gently and serenely, while the text in all our branding animates with a gradual and tranquil motion. The imagery chosen was also to convey a 'weird and wonderful' aesthetic that promotes a sense of calm and feel-good energy.
These are some of the motion branding assets I developed with Timothy Simon, Head of Motion at Transmission. Our objective was to evoke a 'happy' feeling through motion. We established a visual language focused on smooth, calm, and deliberate movement. The logo transitions seamlessly with a hand-drawn style. The aurora background drifts gently and serenely, while the text in all our branding animates with a gradual and tranquil motion. The imagery chosen was also to convey a 'weird and wonderful' aesthetic that promotes a sense of calm and feel-good energy.
BRAND VIDEO:
Logo lockup:
Branding content: