Objective:
Enfuce, a fintech company, aimed to rebrand from a traditional, cold corporate image to one that made their customers and partners feel more connected and valued. Their new focus was encapsulated in the tagline "where happiness is built in."
Enfuce, a fintech company, aimed to rebrand from a traditional, cold corporate image to one that made their customers and partners feel more connected and valued. Their new focus was encapsulated in the tagline "where happiness is built in."
BRAND VIDEO:
Approach:
These are some of the branding visual language assets I developed with Timothy Simon, Head of Motion at Transmission. Our objective was to evoke a 'happy' feeling through motion. We established a visual language focused on smooth, calm, and deliberate movement. The logo transitions seamlessly with a hand-drawn style. The aurora background drifts gently and serenely, while the text in all our branding animates with a gradual and tranquil motion. The imagery chosen was also to convey a 'weird and wonderful' aesthetic that promotes a sense of calm and feel-good energy.
These are some of the branding visual language assets I developed with Timothy Simon, Head of Motion at Transmission. Our objective was to evoke a 'happy' feeling through motion. We established a visual language focused on smooth, calm, and deliberate movement. The logo transitions seamlessly with a hand-drawn style. The aurora background drifts gently and serenely, while the text in all our branding animates with a gradual and tranquil motion. The imagery chosen was also to convey a 'weird and wonderful' aesthetic that promotes a sense of calm and feel-good energy.
Logo lockup:
Outcome:
At Transmission agency, we helped Enfuce achieve this by adopting a tone of voice that was playful and warm, yet professional. This distinct approach emphasised emotions and heart, setting Enfuce apart from competitors. The rebranding initiative positioned Enfuce as a forward-thinking organisation with a unique and appealing brand identity.
At Transmission agency, we helped Enfuce achieve this by adopting a tone of voice that was playful and warm, yet professional. This distinct approach emphasised emotions and heart, setting Enfuce apart from competitors. The rebranding initiative positioned Enfuce as a forward-thinking organisation with a unique and appealing brand identity.
This is a case study I edited featuring the project
Branding content: