Objective:
Euronext, the parent company of ComplyLog, needed to raise awareness of their sub-brand’s products, InsiderLog and IntegrityLog. Having not previously promoted these tools, they sought to create engaging content to introduce and highlight their benefits.
Euronext, the parent company of ComplyLog, needed to raise awareness of their sub-brand’s products, InsiderLog and IntegrityLog. Having not previously promoted these tools, they sought to create engaging content to introduce and highlight their benefits.
Solution:
To achieve this, I developed two master explainer videos, each 60 seconds long, alongside two 15-second snippets for social media use. The videos were designed to be informative, trustworthy, and easily digestible, aligning with Euronext's brand values.
To achieve this, I developed two master explainer videos, each 60 seconds long, alongside two 15-second snippets for social media use. The videos were designed to be informative, trustworthy, and easily digestible, aligning with Euronext's brand values.
Master Explainer Animation Videos
InsiderLog Video: This animation demonstrates how InsiderLog helps users manage insider lists to comply with the Market Abuse Regulation (MAR).
It emphasises the product’s ability to automate the process, simplifying compliance for its users.
It emphasises the product’s ability to automate the process, simplifying compliance for its users.
IntegrityLog Video: This animation focuses on how IntegrityLog supports compliance with the EU’s new whistleblowing regulations.
It highlights the ease and convenience of using the product.
It highlights the ease and convenience of using the product.
These videos were created within Euronext's brand guidelines, while also exploring new possibilities to ensure the animations
were visually compelling and aligned with the client’s objectives.
were visually compelling and aligned with the client’s objectives.
Social Video Snippets
This was a quick Look and Feel I mocked up to give the client an idea of how to approach the videos
Explainer Animation Storyboard 1
Explainer Animation Storyboard 2
