Objective:
Fireblocks, a tech company specialising in the protection of digital assets in transit, sought to refresh and revamp their outdated creative materials. They aimed to produce feed-ready content for a LinkedIn ad campaign to promote their updated digital asset security features. The target audience included key stakeholders in traditional finance, retail, and payments sectors.
Fireblocks, a tech company specialising in the protection of digital assets in transit, sought to refresh and revamp their outdated creative materials. They aimed to produce feed-ready content for a LinkedIn ad campaign to promote their updated digital asset security features. The target audience included key stakeholders in traditional finance, retail, and payments sectors.
Solution:
I developed a 15-second LinkedIn video, maintaining alignment with their existing creative direction to ensure consistency across all digital campaigns. The video was designed to modernise the visual presentation while effectively highlighting the benefits of Fireblocks' secure, blockchain-based platform. Emphasising the platform's capability to swiftly and safely transfer digital assets between exchanges, I utilised the existing geometric graphics and developed a motion language that was both dynamic and cohesive.
I developed a 15-second LinkedIn video, maintaining alignment with their existing creative direction to ensure consistency across all digital campaigns. The video was designed to modernise the visual presentation while effectively highlighting the benefits of Fireblocks' secure, blockchain-based platform. Emphasising the platform's capability to swiftly and safely transfer digital assets between exchanges, I utilised the existing geometric graphics and developed a motion language that was both dynamic and cohesive.
SOCIAL POSTS:
SOCIAL MOCKUP
