Objective:
HP aimed to promote its Z by HP portfolio, which offers powerful workstations for product developers, particularly those working with large-scale 3D models, such as F1 cars. The goal was to create a personalised video as part of a 1:1 outreach strategy, targeting prospects via LinkedIn and directing them to a personalised landing page with relevant content. The video’s primary purpose was to engage key prospects and drive them to the landing page, where they could convert and contact sales.
HP aimed to promote its Z by HP portfolio, which offers powerful workstations for product developers, particularly those working with large-scale 3D models, such as F1 cars. The goal was to create a personalised video as part of a 1:1 outreach strategy, targeting prospects via LinkedIn and directing them to a personalised landing page with relevant content. The video’s primary purpose was to engage key prospects and drive them to the landing page, where they could convert and contact sales.
Solution:
The personalised video, designed as the centrepiece of the outreach strategy, played on the theme of "we know what keeps you up at night." The video was intended to be inquisitive and directly address the concerns of the target audience, particularly their need for powerful and secure workstations that offer peace of mind and enhanced efficiency.
The personalised video, designed as the centrepiece of the outreach strategy, played on the theme of "we know what keeps you up at night." The video was intended to be inquisitive and directly address the concerns of the target audience, particularly their need for powerful and secure workstations that offer peace of mind and enhanced efficiency.
Creative Approach:
Visual Style: The video employed a dark, powerful imagery style, consistent with the Z by HP Workstations branding. The use of HP icons was emphasised, as specific Z by HP icons were not available.
Content Focus: The video highlighted how the Z by HP Workstations empower end users to handle massive amounts of computing power, making it easier for product developers to work efficiently and securely.
PERSONALISED VIDEO:
The video was a key component of the broader outreach strategy, aiming to showcase the unique value of HP’s workstations to product developers and IT decision-makers.
STORYBOARD:
