Overview:
HP wanted to promote its Z by HP portfolio to product developers working with heavy 3D models, such as F1 car builds. As part of a 1:1 outreach strategy, the team needed a personalised video that would engage prospects on LinkedIn and lead them to a personalised landing page with the right content. The video needed to quickly communicate the power and security of Z by HP workstations and encourage prospects to contact sales.
HP wanted to promote its Z by HP portfolio to product developers working with heavy 3D models, such as F1 car builds. As part of a 1:1 outreach strategy, the team needed a personalised video that would engage prospects on LinkedIn and lead them to a personalised landing page with the right content. The video needed to quickly communicate the power and security of Z by HP workstations and encourage prospects to contact sales.
Project Scope
The aim was to create a personalised explainer video built around the idea of what keeps product developers up at night. The message needed to speak directly to their need for reliable, high performance and secure workstations. The video had to match the dark, powerful visual style of the Z by HP brand and rely on standard HP icons since dedicated Z icons were not available.
The aim was to create a personalised explainer video built around the idea of what keeps product developers up at night. The message needed to speak directly to their need for reliable, high performance and secure workstations. The video had to match the dark, powerful visual style of the Z by HP brand and rely on standard HP icons since dedicated Z icons were not available.
Approach
I developed the visual treatment and presented the look and feel to the client before moving into storyboarding. I designed and animated the full explainer video, creating all illustrations and ensuring the imagery felt aligned with the Z by HP aesthetic. The narrative focused on how Z workstations support users who depend on high levels of computing power. I also produced the sound to complete the piece and support the overall tone.
I developed the visual treatment and presented the look and feel to the client before moving into storyboarding. I designed and animated the full explainer video, creating all illustrations and ensuring the imagery felt aligned with the Z by HP aesthetic. The narrative focused on how Z workstations support users who depend on high levels of computing power. I also produced the sound to complete the piece and support the overall tone.
STORYBOARD:
Outcome
The personalised video became a core component of the outreach strategy, helping prospects understand the value of Z by HP workstations and driving engagement toward the personalised landing page. It supported HP’s goal of reaching product developers and IT decision makers with a direct and relevant message.
The personalised video became a core component of the outreach strategy, helping prospects understand the value of Z by HP workstations and driving engagement toward the personalised landing page. It supported HP’s goal of reaching product developers and IT decision makers with a direct and relevant message.