Objective: Hubbub aimed to create an engaging and educational campaign to help users better understand and utilise LinkedIn Ads. The goal was to introduce the different LinkedIn ad types in a fun and interactive way, making the information more accessible and memorable.
Solution: The "Hubbub Heroes" campaign drew inspiration from the classic Top Trumps game. It featured animated cards, each representing a different LinkedIn ad type. These cards highlighted the unique strengths and "superpowers" of each ad format, making it easier for users to grasp their benefits and optimal uses.
Top Trump Cards:
Collaboration: The cards were conceptualised by graphic designer Vivien D'costa, who designed them to resemble superheroes, each with attributes that showcased the capabilities of the corresponding LinkedIn ad type. I then animated these cards, bringing them to life with dynamic motion and visual effects, enhancing the interactive and engaging nature of the campaign.
Outcome: The "Hubbub Heroes" campaign successfully transformed the learning experience for LinkedIn Ads into a playful and interactive journey. By gamifying the information, it made it easier for users to understand and remember the different ad formats, ultimately helping them make more informed decisions in their advertising strategies.
ANIMATED VIDEOS OF THE CARDS: