Overview:
Secrets Worth Sharing is a CIC nonprofit platform and podcast that provides information and support around childhood sexual abuse. Their goal was to strengthen their social presence and increase reach so that more people could access guidance and resources.
Secrets Worth Sharing is a CIC nonprofit platform and podcast that provides information and support around childhood sexual abuse. Their goal was to strengthen their social presence and increase reach so that more people could access guidance and resources.
Project Scope:
The focus was to create social content that would translate long-form webisodes into short, digestible pieces for Instagram. The content needed to hold attention while respecting the sensitivity of the topic and supporting the platform’s mission to raise awareness.
The focus was to create social content that would translate long-form webisodes into short, digestible pieces for Instagram. The content needed to hold attention while respecting the sensitivity of the topic and supporting the platform’s mission to raise awareness.
https://www.secretsworthsharing.com/contributors
*Friendly trigger warning*
Approach:
I worked directly with founder Sophia Luu to produce a series of Instagram reels adapted from their existing video content. My role was to edit and shape the material into social-first pieces that could communicate key messages clearly and encourage engagement. I am listed publicly as a contributor to the project on their website.
I worked directly with founder Sophia Luu to produce a series of Instagram reels adapted from their existing video content. My role was to edit and shape the material into social-first pieces that could communicate key messages clearly and encourage engagement. I am listed publicly as a contributor to the project on their website.
Outcome:
The reels helped expand their presence across Instagram and supported the ongoing work of the platform by reaching new audiences. The content provided accessible guidance and amplified the important conversations that Secrets Worth Sharing aims to make easier, safer and more visible.
The reels helped expand their presence across Instagram and supported the ongoing work of the platform by reaching new audiences. The content provided accessible guidance and amplified the important conversations that Secrets Worth Sharing aims to make easier, safer and more visible.