Objective: Terminus launched a targeted MDF campaign on LinkedIn to create video ads that showcased the seamless integration between the Terminus Platform and LinkedIn's features. The goal was to raise awareness, engage key audiences, and educate them about Terminus’s products and services.
Solution: With limited visual identity provided at the project's outset, I took the initiative to develop one by leveraging imagery from a blog on Terminus’s website and related assets found in a Google Drive. I not only recreated these assets but also designed additional visual shapes and icons to enhance the narrative and create a cohesive look for the video. To ensure the videos struck the right tone, I collaborated closely with a voice-over artist and the client, refining the narrative to perfectly align with Terminus’s brand voice.
Outcome: The campaign successfully drove traffic to a dedicated product landing page, increasing user understanding and interest in Terminus’s offerings.
Storyboard:
