Overview
Butternut Box, a direct-to-consumer dog food brand, needed short paid social reels for TikTok and Instagram to promote their dog pouches. The campaigns were aimed at global audiences, so the content needed to work across different languages.
Butternut Box, a direct-to-consumer dog food brand, needed short paid social reels for TikTok and Instagram to promote their dog pouches. The campaigns were aimed at global audiences, so the content needed to work across different languages.
Project Scope
I worked across several campaigns, creating short reels in different languages. Each video needed to feel right for its audience while staying in line with the brand.
I worked across several campaigns, creating short reels in different languages. Each video needed to feel right for its audience while staying in line with the brand.
Approach
I worked with a freelance Motion Designer and followed the brand guidelines for each reel. I edited and animated the videos, adjusting timing and visuals for each language. The focus was on keeping the content clear and easy to follow.
I worked with a freelance Motion Designer and followed the brand guidelines for each reel. I edited and animated the videos, adjusting timing and visuals for each language. The focus was on keeping the content clear and easy to follow.
Outcome
The reels were delivered for use in paid campaigns on TikTok and Instagram. Each version was adapted for its language while keeping a consistent look and feel across the work.
The reels were delivered for use in paid campaigns on TikTok and Instagram. Each version was adapted for its language while keeping a consistent look and feel across the work.