Overview
For FSC Construction, I created a video for the Structural Timber Conference in Birmingham, highlighting how FSC-certified timber supports responsible forestry. The project was developed alongside FSC’s wider brand refresh, giving me the opportunity to explore how the new visual identity could translate into motion.
For FSC Construction, I created a video for the Structural Timber Conference in Birmingham, highlighting how FSC-certified timber supports responsible forestry. The project was developed alongside FSC’s wider brand refresh, giving me the opportunity to explore how the new visual identity could translate into motion.
Approach
Working with the team, I used the new brand guidelines to develop the storyboard and motion approach. I edited sourced stock footage around the supplied script, then created the animation and sound design to communicate the message clearly within the FSC brand.
Working with the team, I used the new brand guidelines to develop the storyboard and motion approach. I edited sourced stock footage around the supplied script, then created the animation and sound design to communicate the message clearly within the FSC brand.
