Overview
MMIT, a long-standing leader in market access data, was evolving into a broader strategic partner offering real-world data and consultancy solutions. To mark this shift, they needed a rebrand that would reintroduce them to the industry and showcase their new identity
MMIT, a long-standing leader in market access data, was evolving into a broader strategic partner offering real-world data and consultancy solutions. To mark this shift, they needed a rebrand that would reintroduce them to the industry and showcase their new identity
Challenge
The goal was to communicate MMIT’s expanded role as both a data powerhouse and strategic partner. They wanted to be seen not just as a data provider, but as a trusted guide across the healthcare journey. The motion language had to cut through industry sameness, balance technical credibility with humanity, and ultimately help executives understand exactly how MMIT could support them.
The goal was to communicate MMIT’s expanded role as both a data powerhouse and strategic partner. They wanted to be seen not just as a data provider, but as a trusted guide across the healthcare journey. The motion language had to cut through industry sameness, balance technical credibility with humanity, and ultimately help executives understand exactly how MMIT could support them.
Approach
As a Brand Motion Designer, I led the motion direction for the brand launch. Working closely with brand designers, copywriters, and creative directors, Using illuminating the path as a visual metaphor allowed us to transform abstract data complexity into clear, purposeful journeys that reflected MMIT’s role as a trusted guide.
As a Brand Motion Designer, I led the motion direction for the brand launch. Working closely with brand designers, copywriters, and creative directors, Using illuminating the path as a visual metaphor allowed us to transform abstract data complexity into clear, purposeful journeys that reflected MMIT’s role as a trusted guide.
I storyboarded the full film, established the motion system, and created key assets including the logo animation, hero brand video, transition wipes, and lower thirds. I also directed a supporting freelancer, ensuring consistency across all deliverables and keeping the project aligned with the brand’s evolving identity.
Outcome
The final film successfully launched MMIT’s new identity, reinforced their market positioning, and became the foundation for ongoing brand communications.
The final film successfully launched MMIT’s new identity, reinforced their market positioning, and became the foundation for ongoing brand communications.
