Overview
MMIT was evolving from a data provider to a strategic partner in the pharmaceutical space. The rebrand needed to reflect this shift and communicate their role in guiding companies through complex patient and market access journeys.
MMIT was evolving from a data provider to a strategic partner in the pharmaceutical space. The rebrand needed to reflect this shift and communicate their role in guiding companies through complex patient and market access journeys.
Challenge
MMIT’s previous identity didn’t reflect their evolution into navigators who guide partners from complexity to clarity. The brief was to visualise data, pathways and patient journeys in a way that felt human, intentional and rooted in the core brand idea: illuminate the path.
MMIT’s previous identity didn’t reflect their evolution into navigators who guide partners from complexity to clarity. The brief was to visualise data, pathways and patient journeys in a way that felt human, intentional and rooted in the core brand idea: illuminate the path.
Approach
The motion direction centred on the metaphor of illuminating the path, using light and evolving pathways to turn abstract data into clear, guided journeys. This visual idea expressed MMIT’s role as a trusted partner helping pharmaceutical companies navigate complex decisions.
The motion direction centred on the metaphor of illuminating the path, using light and evolving pathways to turn abstract data into clear, guided journeys. This visual idea expressed MMIT’s role as a trusted partner helping pharmaceutical companies navigate complex decisions.
I built the full 3D motion identity, aligning it with the new brand vision through storyboarding, R&D and close collaboration with the wider brand team. This included developing the hero film, logo behaviour, transitions and a reusable lower-third system.
All animation and sound design were crafted to feel intentional and steady, guiding viewers from complexity to clarity and reinforcing the message that every patient’s journey is unique.
All animation and sound design were crafted to feel intentional and steady, guiding viewers from complexity to clarity and reinforcing the message that every patient’s journey is unique.
Outcome
The final film successfully launched MMIT’s new identity, reinforced their market positioning, and became the foundation for ongoing brand communications.
The final film successfully launched MMIT’s new identity, reinforced their market positioning, and became the foundation for ongoing brand communications.
